Alongside fellow athlete-turned-executive Swin Cash and other public figures in the campaign, Serena Williams has taken to dispensing “Secrets” this year, and recently in a new singular spot for the Secret Deodorant brand.
Outfitted in a striking Nike turquoise tennis kit to match this, another of the brands in her sponsor stable, Williams speaks to the tagline “All Strength, No Sweat.” Previously, she touted a “Mom Strong” segment of the Secret story:
Her partnership with the Secret brand dates back to February this year—a simpler time, to be sure—when the brand, known for its women’s equity efforts, pledged a $1 million donation to furthering that cause.
