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SERENA WILLIAMS:”Each set tells the story of a love that’s like no other”



SERENA WILLIAMS:"Each set tells the story of a love that’s like no other"

“The capsule is a celebration of women and their strength, of their courage and perseverance. And of course of the tremendous power of mothers to mold and inspire their daughters not just with fashion and style, but with determination, poise and power”said Serena Williams



Tennis icon, fashion designer and mom, Serena Williams, is thrilled to present By My Side, a new capsule offering in her now-iconic jewelry collection.

Serena Williams necklace

By My Side is inspired by Serena and her daughter and that special bond between moms and daughters. It is a celebration of mothers’ courage and perseverance.

“who are Heroes”she asked and replied herself moreover”My heroes are moms because women are superheroes.”

Serena Williams Jewelry Unstoppable By My Side SetAnd of course, of a mother’s power to mold and inspire her daughter at any age — with style, determination and strength.

“Being a mom is super important, but also being a leader so my daughter can look at me and say, ‘This is what my mom did, I aspire to do that, and I want to be better…

it’s really important to me to inspire the next generation because that’s what the future is.”

Serena Williams Jewelry Mama & Babe Diamond Studs Set

Each set tells the story of a love that’s like no other. And importantly, each piece of sparkling diamond jewelry is a way to keep close even when mama’s “little one” isn’t nearby.

“We keep going, I am so proud and inspired by the women who do it day in and day out. I’m proud to be this baby’s mama.”

The collection also features a pair of “Queen” necklaces, heart-shaped pendants and earrings, a diamond lock and key, and Serena’s iconic

Serena Williams Jewelry

“Unstoppable” toggle necklace matched with a mini version.

The By My Side collection is available on

Price range: $85- $875

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