Tennis How I Got Serena Williams to Hire Me Published 4 weeks ago on July 15, 2020 By Caroline Crosby As a partner at Serena Ventures, Alison Rapaport helps the tennis superstar bet big on companies like Daily Harvest and Billie. Here’s what she did to land the envy-inducing job. Make (And Use) Connections After Alison Rapaport graduated from the University of Pennsylvania with an economics degree in 2011, she spent five years in J.P. Morgan’s Asset Management division before enrolling in Harvard Business School. A football fan, she interned one summer at Wasserman, a talent agency representing athletes. Then Stuart Goldfarb, Carmelo Anthony’s business partner, recruited her for a gig. He later introduced her to Chris Lyons of premier Silicon Valley venture-capital firm Andreessen Horowitz. Lyons passed her resume to angel investor Serena Williams, who was hiring for her venture capital firm, Serena Ventures. Study Up Two weeks later, Rapaport got the request for a next-day phone meeting with Williams. “She was super stealth about her investments. I found next to nothing in my research,” she says. “I stayed up all night watching Serena’s HBO documentary series [Being Serena] to prepare.” After an introductory conversation, in which she learned about Williams’s goal—“using her platform not just to make money but to make a difference; that really spoke to me,” Rapaport says—Williams asked to meet. Find Common Ground Rapaport was already wowed by Williams’s “incredible public persona,” but after their phone call, the drive to work with her was even deeper. Coming from “male-dominated industries,” Rapaport says, “I became drawn to her mission of building a venture platform as a tool to address larger issues of equal opportunity.” Williams wanted a conscious bias for women and people of color in the portfolio while also evaluating every opportunity. READ ALSO: Rafael Nadal opens up on Roger Federer and Novak Djokovic world No 1 battle So Rapaport’s elevator pitch focused on inclusively recognizing talent. “Whether it’s age, race, or gender, people are not always open-minded that anyone can be successful—but Serena is.” Rapaport adds, “When you interview, make sure you are interviewing [your interviewer] too. I like to ask, ‘What does success look like for you, and how do I help build it?’ I want to see if I fit into that vision.” Come Extra Prepared (With Salsa) Williams asked Rapaport to visit her Bay Area home one Sunday in the fall of 2018 and to bring three ideas. “I went crazy. I prepared four opportunities and put about 50 more in an appendix,” she says. READ ALSO: “I Was Giving Serena Williams Advice On How To Play Faster” – Sofia KeninHaving seen on Instagram that Williams loves “taco Sundays,” Rapaport brought snacks from Tacobar in San Francisco. The two ended up going through the entire appendix. “I think that personal touch, coupled with outside-the-box thinking and attention to detail, truly helped me get the job,” Rapaport says of her taco move. Have a Vision Many of Williams’s existing investments had been just really compelling companies in the early stages. Rapaport wanted a more balanced fund with long-term vision. “I had a strong portfolio-management background but wanted the opportunity to be more creative,” she says. “Serena’s strength is finding the right founders and believing in the product.” Rapaport says it’s been a great partnership so far. Growth is a goal, but also, she says, it’s to “bring more portfolio companies together and have them work together, whether it’s comarketing or using their technologies to build on one another.” Related Topics:Andreessen HorowitzCarmelo AnthonyChris Lyonsserena williamsSilicon ValleyStuart Goldfarb Up Next “I Can’t Watch 4 or 5 Sets, Even For Roger Federer vs Rafael Nadal” – Richard Gasquet Don't Miss ‘Training with Rafael Nadal is the best…’, says his sparring partner You may like Serena Williams: ‘I can see myself competing on clay after US Open’ Serena Williams: Olympia has decided to be playing tennis,I can’t say no to her Breaking: Serena Williams Uncertain of Playing US Open Novak Djokovic and Serena Williams leads the 2020 US Open field “Serena Williams Is A Legend, And Beating Her Has Not Been Easy,” Says Garbine Muguruza 7 greatest women’s tennis players of all time Click to comment Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Latest Popular News20 hours ago Why Andy Murray relinquishes US Open wildcard News21 hours ago Liam Broady: ‘Andy Murray is a champion of the people who is trying to help the state of British tennis’ News21 hours ago Alexa Bliss says Ronda Rousey calling WWE fake is ‘disrespectful’ News22 hours ago Rafael Nadal defends Novak Djokovic for the Adria Tour Tennis23 hours ago ‘When Federer, Nadal, Djokovic don’t play well, they fight and… News24 hours ago Serena Williams: ‘I can see myself competing on clay after US Open’ News24 hours ago Serena Williams: Olympia has decided to be playing tennis,I can’t say no to her Wrestling2 days ago WWE Superstars felt Sasha Banks has ‘ego problems’ News2 days ago OFFICIAL: Another WWE Legend Has passes away News2 days ago AJ Styles Hints on his Retirement from WWE NXT News3 days ago Chris Jericho Hints that Mike Tyson match in AEW may happen in November Boxing & UFC3 days ago Ronda Rousey Calls WWE ‘Fake’ And Slams Her Ungrateful Fans” NBA & NFL3 days ago Ronda Rousey Names MMA Fighter Who ‘Can Destroy Everyone’ at WWE News4 days ago Ronda Rousey’s Reaction To Manny Pacquiao Claiming That She Could Beat Floyd Mayweather Wrestling4 days ago 5 things you may not know about Alexa Bliss Tennis4 weeks ago This is Serena Williams’s stunning $6.7 million mansion. PICTURES–The Untold Story……. Wrestling2 weeks ago Becky Lynch provides a health update Tennis3 weeks ago Serena Williams’ two-year-old daughter now co-owns a football team Tennis4 weeks ago Roger Federer: ‘I don’t want to sleep in the doghouse’ Wrestling3 weeks ago BECKY LYNCH STILL WORKING OUT WHILE PREGNANT BUT SHE ‘CAN’T PUSH ANYMORE’ Tennis4 weeks ago Serena Williams to headline WTA tennis tournament in Lexington Tennis3 weeks ago SERENA WILLIAMS AND ALEXIS OHANIAN’S DAUGHTER IS THE YOUNGEST OWNER IN PRO SPORTS Tennis4 weeks ago Inside Serena Williams’ stunning garden – and it’s a hit with daughter Olympia! Wrestling2 weeks ago Becky Lynch Details The Process Of Discovering She Was Pregnant Tennis4 weeks ago “She Dresses Me and Her Father”- Serena Williams Says Her Daughter Is a Fashion Pro Tennis4 weeks ago Uncle Toni explains why Rafael Nadal has never broken a racquet Tennis4 weeks ago Serena Williams is proud of her stylish daughter Tennis4 weeks ago What Did Stefanos Tsitsipas Say About Maria Sharapova? Wrestling4 weeks ago WWE Raw Women’s Champion Asuka would love to face ‘special opponent’ Becky Lynch after her pregnancy Wrestling4 weeks ago Is Ronda Rousey coming back to WWE around Summerslam 2020?